Like many crown corporations and quasi-government agencies, the Vancouver Fraser Port Authority welcomes a new cohort of young workers every summer to foster awareness and interest in what they do, across the communities they serve. This junior community relations team represents the port authority to the public at community offices and at various community events and festivals.
Marketing outreach through dynamic community engagement can build awareness and understanding of a brand. It can also be unpredictable. It’s not uncommon to have a challenging conversation at least once per shift, especially with opinionated members of the public. The port authority retained Spur to develop and deliver a training session that equipped their community relations team with the skills they need to be confident brand ambassadors.