who we are

Dialogue is everything. That’s why we help public sector clients foster curious and constructive conversations in our communities. It’s why we help social-purpose businesses develop inspiring stories about their brands. And it’s why solid strategy underpins everything we do.

image of two sets of feet standing on a sidewalk with the words "Passion Led Us Here" printed on the sidewalk

our values

There are no empty words at Spur. Our values root and guide us. They inspire and empower us. Most of all, they set us apart.

we support justice, equity and inclusion

We believe you are the company you keep. We work with people who complement, challenge and inspire us. We recognize our strengths and limitations, our privilege and areas for growth. We seek out partners with diverse lived experiences to make our collective impact stronger.

bring your whole self

We believe vulnerability is the birthplace of creativity. We maintain culturally and psychologically safe spaces so we can be honest when it matters most. We seek to understand. We use emotion, empathy and compassion to solve problems and generate great ideas.

never stop growing

We believe you never stop learning and that this is critical to growth. So we embody a growth mindset. We invest in ourselves as professionals. We participate in the knowledge and resource-sharing economies that make our profession great.

be a good person

In everything we do, we seek to earn and maintain trust. We act with integrity. We do what we say we will do. We do not mislead our audiences, clients, or each other. We treat deadlines and budgets seriously. Our reputations are only a product of our actions, so we act accordingly.

meet the team

Spur is a full-service agency. We engage a team of experienced and talented practitioners – from strategists, writers, content creators, photographers and designers, to experienced consultants and facilitators.

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Hilary Farson

Principal & Co-Founder

Hilary believes that impactful engagement means including – and genuinely making space for – diverse experiences and perspectives. An expert facilitator, engagement practitioner and storyteller, she has a knack for designing thought-provoking campaigns and facilitating constructive community dialogue, especially when the stakes are high.

She is a multi-award-winning strategist with a decade of industry experience. She specializes in public sector projects and has worked with all levels of government on diverse and progressive initiatives across the health, education, infrastructure and transportation sectors.

Hilary is a perfectionist, extrovert and empath. This means her clients feel assured, engaged and understood.

Hilary lives on the stolen and unceded territories of the Sḵwx̱wú7mesh (Squamish), Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh), and xʷməθkʷəy̓əm (Musqueam) Nations. She takes an intersectional and anti-colonial approach to facilitation and project design, recognizing the immense privilege of working on and learning from these lands.

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Natalie Hill

Principal & Co-Founder

Natalie believes in the power of stories. She loves how they inform us, persuade us and connect us. She is passionate about unearthing compelling narratives that inspire positive action. An expert in strategic communication, Natalie excels in multi-channel campaigns and complex initiatives that aim to engage diverse audiences.

Over her 12 years of experience, Natalie’s work has earned attention locally, provincially, nationally and internally. She specializes in work in the non-profit and social impact sectors and has also collaborated with all levels of government on education, health and transportation initiatives.

Natalie is an uninvited guest on the unceded territories of the Sḵwx̱wú7mesh (Squamish), Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh), and xʷməθkʷəy̓əm (Musqueam) Nations. She aims to approach her work with cultural humility. She is committed to continually learning, unlearning and relearning what it means to approach her work in ways that advance decolonization and reconciliation.

Dhaneva Skogstad


Dhaneva is a facilitator, intercultural educator and communication and engagement expert committed to building inclusive, equitable and just organizations. She works at the intersection of climate and equity, diversity and inclusion (EDI) and is committed to leveraging the opportunity before us to meaningfully address some of our equity and reconciliation challenges. She has worked with and in all three levels of government and supported many national initiatives in transportation, climate, environmental stewardship, reconciliation and EDI.

Originally from Ontario, now living on the traditional and stolen lands of the K’ómoks Peoples on Vancouver Island, she believes that communities know what they need best, that no single sector holds the monopoly on solutions, and that our duty as professionals and as people is to prioritize (un)learning.

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Kayla Neville

Project Management Consultant

Kayla is a Project Management Consultant at Spur Communication. A logistical mastermind with a creative flair and passion for cultivating connection, she specializes in leveraging digital tools and her planning expertise to produce events and initiatives that promote engagement.

Kayla has over six years of professional communication, event management and project management experience, and holds a Diploma in Public Relations from Kwantlen Polytechnic University and a certificate in Digital Marketing from the Digital Marketing Institute. She has planned and produced over 30 digital productions, large-scale events, town halls, corporate videos and conference calls. Her ability to connect individuals to their organization, one another and their personal purpose has won her corporate awards and recognition.

Kayla lives on the stolen and unceded territory of the Syilx (Osoyoos) peoples. She acknowledges with respect and gratitude the diverse histories and cultures of all three Salish nations: the Syilx, Secwépemc, and Nlaka’pamux peoples that make up the South Okanagan. Kayla takes an intersectional, open and inclusive approach to her work. She has a deep appreciation and admiration for the land on which she lives, and recognizes the immense privilege of working on, and learning from these lands.