who we are

Dialogue is everything. That’s why we help public sector clients foster curious and constructive conversations in our communities. It’s why we help social-purpose businesses develop inspiring stories about their brands. And it’s why solid strategy underpins everything we do.

image of two sets of feet standing on a sidewalk with the words "Passion Led Us Here" printed on the sidewalk

our values

There are no empty words at Spur. Our values root and guide us. They inspire and empower us. Most of all, they set us apart.

we support justice, equity and inclusion

We believe you are the company you keep. We work with people who complement, challenge and inspire us. We recognize our strengths and limitations, our privilege and areas for growth. We seek out partners with diverse lived experiences to make our collective impact stronger.

bring your whole self

We believe vulnerability is the birthplace of creativity. We maintain culturally and psychologically safe spaces so we can be honest when it matters most. We seek to understand. We use emotion, empathy and compassion to solve problems and generate great ideas.

never stop growing

We believe you never stop learning and that this is critical to growth. So we embody a growth mindset. We invest in ourselves as professionals. We participate in the knowledge and resource-sharing economies that make our profession great.

be a good person

In everything we do, we seek to earn and maintain trust. We act with integrity. We do what we say we will do. We do not mislead our audiences, clients, or each other. We treat deadlines and budgets seriously. Our reputations are only a product of our actions, so we act accordingly.

meet the team

Spur is a full-service agency. We engage a team of experienced and talented practitioners – from strategists, writers, content creators, photographers and designers, to experienced consultants and facilitators.

Blonde, caucasian woman smiles and looks at the camera

Hilary Farson

Principal & Co-Founder

Hilary is a multi-award-winning communication and engagement strategist, with a decade of industry experience. She has a knack for designing thought-provoking campaigns and facilitating constructive community dialogue.

Hilary specializes in public sector communication and engagement. She has worked with all levels of government on diverse and progressive initiatives across the health, education, infrastructure and transportation sectors.

A recovering perfectionist, extrovert and empath, Hilary’s got the skills to bring diverse perspectives to the table, with great results.

Caucasian woman sitting at table smiling at camera with her head resting on her hand

Natalie Hill

Principal & Co-Founder

With a decade of experience, Natalie is a student of stories: how they inform, persuade, and connect us. She is passionate about unearthing compelling narratives that inspire positive action.

Natalie has designed and led high-impact communication and marketing campaigns for community groups in Vancouver’s Downtown Eastside, to one of the largest charities in North America. She approaches her work with curiosity, tenacity and strategic sensibility.

A champion for justice, equity and social change, she believes the best results come from an inclusive and collaborative process.

Woman standing centre frame with hand on her hip, looking at the camera

Dhaneva Skogstad


Dhaneva is an innovative and driven communications and engagement professional. Over the last 15 years she has helped drive funding and policy changes, created awareness on important issues and driven meaningful action across Canada.

She is a highly motivated professional who seeks out initiatives that aim to create more equitable and resilient communities by connecting government, industry, non-profit, community leaders and change-makers to find alignment and inform government policies and legislation.

a white woman with red hair smiles at the camera

Kayla Neville

Project Management Consultant

Kayla is a Project Management Consultant at Spur Communication. A logistical mastermind with a creative flair and passion for cultivating connection, she specializes in leveraging digital tools and her planning expertise to produce events and initiatives that promote engagement.

Kayla has over six years of professional communication, event management and project management experience, and holds a Diploma in Public Relations from Kwantlen Polytechnic University. She has planned and produced over 30 digital productions, large-scale events, town halls, corporate videos and conference calls. Her ability to connect individuals to their organization, one another and their personal purpose has won her corporate awards and recognition.

Caucasian woman smiling and looking at camera with a soft pink background

Emma Stevens


Emma is a seasoned communication professional with 10 years of experience helping businesses and organizations establish and nurture meaningful, lasting relationships with their stakeholders. With a portfolio of work supporting both the public and private sectors, Emma offers a unique lens on the nuanced needs and perspectives of varied and diverse audiences.

With expertise in strategic communication, stakeholder engagement, crisis communication and social media strategy, Emma is a trusted advisor to clients and a proven project manager. Passionate about city-building, Emma has provided strategic counsel to arts and culture organizations, government programs, small businesses and non-profit initiatives including, among others, the City of Calgary, the National Music Centre, Women in Communications & Technology, Westland Insurance, and Sobeys Inc.