How we revitalized the ISA Cybersecurity brand

project overview

ISA was looking to rebrand their company from the ground up. They wanted to merge the 30-year legacy of the company with a fresh look and feel. They needed a new, modern and clean brand, while at the same time not erasing its legacy. They sought a collaborative partner who would work with various levels of the organization, to integrate previous successful assets, and to ensure that unwanted imagery and styles were left behind.

white keyboard and mouse

key challenges

This project presented a number of challenges and opportunities, which we were excited to tackle.

a long-standing, legacy brand

The ISA Cybersecurity brand had a well-established, 30-year legacy. Although our team was brought on to develop a new look and feel for the company, we didn’t want to lose some critical components of the brand.

consulting differing perspectives

ISA’s leadership team members brought unique perspectives to the table. We needed an approach that held true to varying viewpoints, without compromising the objectives of the re-brand.

tailoring their brand toolkit

ISA needed more than just a revised brand. They needed to finish our work together with a full suite of branded collateral. We developed easy-to-use templates for all their communication needs. 

wide-scale application

A rebrand has far-reaching impacts. Our team worked with the client to identify all the locations a new brand would be needed – from the web to traditional channels – to ensure they were left with a product that would meet all of their needs.

our approach

We hosted a series of workshops with company executives to identify requirements for the new brand. Working across various departments, we developed a new logo, wordmark, visual identity and style guide. With these foundational materials in place, we created a suite of templates and company collateral to ensure that the new brand was adopted company-wide with ease.

a collaborative approach

We worked alongside the ISA leadership team to ensure we integrated key individuals into the research and development phases of the project. Our clients are the experts in their spaces, and we always incorporate their deep knowledge.

understanding the importance of iterations

We worked with the ISA team through three brand development and refinement rounds. Our approach to branding is rooted in transparency and flexibility.

a full suite of templates

We know the importance of bringing a brand to life. We developed a full suite of branded collateral to launch the brand, including everything from digital and social media assets, to presentation and letterhead templates.

metrics that matter

This eight-month project had a robust scope and included significant change. That said, we also netted great results. Here are just a few of our successes.

new logo and comprehensive brand package

20 + templates provided

company-wide brand adoption

the results

As communication consultants, we designed an approach that led to the successful launch of a new brand across all digital and in-person channels and platforms. The ISA leadership team felt wholly integrated into the process and endorsed the new brand with ease. The full suite of collateral ensured that we met the ISA team’s needs throughout the rebrand launch and adoption.

Having a conversation with someone via facetime or zoom on their laptop